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While cards are still being rolled out, Twitter is currently asking content creators to apply for the program after implementing the schema. Twitter’s “summary card” is the rich snippet generated for links shared on the platform. Twitter has recently released rich snippets called “Twitter cards”. Facebook will choose an image for you, which may be an image you don’t want to be associated with your content. Facebook Alternatives What happens if you don’t implement Open Graph Schema? Facebook will search your metadata and try to put together it’s best guess of what should be there, which may not match what you think should appear in your snippet. The shorter the title, the more room for a description. You control the title and description ratio by the number of characters used in the Open Graph title tag. As the domain almost always takes only one line, in addition to the example above, you can choose to have Facebook display 1 line of title, 1 line of domain, and 3 lines of description (which will buy you about 150 characters of description), or 3 lines of title, 1 line of domain, and 1 line of description (where Facebook will limit your title to 100 characters). However, the snippet will include a hard limit of 5 lines of text including the link title, the link domain, and the link description. It is important to keep in mind that Facebook does not have hard character limits for titles and descriptions.

  • “og:url” is the canonical URL for the content being shared.
  • “og:description” will be the description that will be displayed in the snippet.
  • If an image is too large, Facebook will shrink it to fit. Facebook recommends a “thumbnail size” image of at least 120x90 pixels.

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    “og:image” lets you specify the URL of the image you wish Facebook to use in the link’s rich snippet.“og:type” will be “website” for content shared as a link.“og:title” will be the title that Facebook populates in the snippet, which doubles as anchor text for the URL that is being shared.Ideally, there are 5 Open Graph tags for pages shared as links: Facebook uses Open Graph Schema to allow content creators to inform the content pulled to populate these snippets.

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    When sharing a link, your post content can include an introduction to the content or commentary about that content.įacebook determines what information to pull by looking for schema built into the code of the page being linked to. The link snippet is in addition to your profile image thumbnail, your page title, and any content you wish to publish in addition to the link. Facebook Best Practicesįacebook designs a social snippet for a link that includes 4 pieces: However, Facebook, Twitter and Google+ all offer similar types of snippets for additional content or media such as images or videos. For purposes of this blog post, we are going to focus strictly on sharing links to content on your site. These snippets are platform-specific and include detailed information about the content being shared, displayed in a user-friendly way. Either way, Facebook, Google+ and Twitter can help make your content more shareable with rich snippets of content that can be shared across platforms. So, you’ve put time and effort into publishing quality content across your social media profiles, or maybe you just published the content to your site and want users to share it.






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